The Little Steps to Building A Successful Business Online

online businessBeing a successful entrepreneur takes a combination of the right tools and resources, attitude and approach, and strategy to get ahead of competition. When it comes to building a profitable business online, a relatively nascent subset of challenges and risks are involved. Online competition tends to be much fiercer since it is much easier and seemingly more attainable than a brick and mortar store. Furthermore, supply and demand may be more volatile due to how unpredictable your consumer base reacts to certain macro and micro economic catalysts.

 

Building Traffic

Making money online requires a steady stream of traffic. Running a business website is deceptively simple. Buy a domain name, pay for monthly hosting services, spam the site with generic and recycled content, and you’re on your way to making six figure salaries per year from it, right? Unfortunately, this cannot be any further from the truth.

The key differentiator in success or failure of online businesses is traffic. If you are unable to generate decent amounts of traffic on a consistent basis, you’ll barely break even after you’ve paid the overhead expenses. Sadly, most people are bad at generating traffic. They will often adopt inefficient strategies, fail to generate any traffic, and then quit after a few weeks or months after they start.

Experiment on the different manual and software-based ways of generating traffic, from search engine optimization to linked email signatures. When you are on the phase of building traffic, avoid thinking about the money. It comes later and usually after you’ve surpassed the physical and mental tribulations.

 

build websites traffic

ways to build your website traffic

 

Expanding To Physical Locations

 

office space

 

 

A successful business needs to grow continuously. It cannot stagnate otherwise it will get trampled by continuously evolving competitors. If you plan on moving your online brand to physical company incorporation in Malaysia markets, you will need the real estate and IT infrastructure to handle traffic.

Serviced and virtual offices tend to be the more attractive option for both domestic and foreign expansion. They make costs more affordable by tying together all related expenses into one package. Furthermore, tapping into the services of a virtual office provider in Malaysia or anywhere else you’re expanding to allows you to work with professionals who actually know the local space.

 

Cooking Up the Right Website

Having a business-dedicated website gives you limitless brand exposure. Almost every consumer in the world has at least one handheld device that connects them to the Internet, whether it be a PC or smartphone. If you have a website, they have a better shot of finding you and you will have a better shot of converting them into paying customers.

When designing your website, choose from at least 3 plain fonts on a white backdrop. From there, sketch a draft of where different tabs and categories should be. Make the navigation clear and easy to use. If your users find it difficult to navigate the website and find what they need, they won’t be understanding or patient and likely move on to your competitor’s website.

 

the big problem with small business sites